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As anyone who’s ever been to NYC knows, Bleecker and Prince are two streets that never actually meet; But if they were to have met, they would most definitely appreciate our sense of style and exquisite craft. Bleecker with its sense of heritage and imperfect laid-back air, quaint music & record stores that get you lost in parallel worlds… and the street that seems to change and transform as you journey down one end to the other.

And then there’s lovely Prince with its modern contemporary jib – in the heart of things, tucked behind the main streets of Soho… A place in the know for people in the know.

I’ve always felt caught between these 2 streets – a classic soul with a bit of rugged, a taste for the finer aspects of life, but ready to get down and dirty when the moment arises.

That’s why I created B&P after years of working with a discerning clientele as a custom Jewelry designer both in NYC as well as in Tel Aviv. I always felt that edgy often compromises on quality, and heritage brands tend to be a tad stuffy…

Bleecker & Prince is the love-child of these two conflicting states of mind.



56 W 45th Street Suite 1006, NYC

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Simtat Plonit 2, Tel Aviv

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